In the advertisement above the woman is saying that she has the ability to become number 1 and all she needs to achieve that is opponents. Nothing can stop her.
This is a video advertisement that is a good example for Pathos. It shows many neglected and hurt animals that pull on your heartstrings because they are so adorable. In the background there is sad music, which just adds to your sympathy for these animals.
Logos is shown in this commercial when they prove that the Colgate toothpaste made the bacteria in a woman's decrease. It was also shown when they said the toothpaste was clinically proven to help decrease various problems that could affect your mouth. (At the end there was also ethos when it said Colgate was the number one chosen brand by dentists.)
